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ART POWER HK TALK 20 | CORPORATE SUPPORT OF THE ARTS: BRAND PURPOSE AND STORYTELLING THROUGH CULTURAL INITIATIVES
April 23, 2021

ART Power HK Online Talk Programme
Talk 20: Corporate Support of the Arts: Brand Purpose and Storytelling through Cultural Initiatives
Language: English
Moderator: Zaneta Cheng, Editorial Director of Hashtag Legend
Speakers: Jeannie Wu, Director of HART Collective Limited; Clarissa Tam, Senior Marketing Manager of Swire Hotels; Tiffany Pinkstone, Marketing Director of The Sovereign Group and Director of The Sovereign Art Foundation 

With the ongoing social distancing measures and border closures, arts initiatives need to be more creative than ever. In this talk, we invite guests from distinguished organisations that have a legacy of supporting the arts, to share their insights on the importance of corporate art initiatives, and how the support of the arts connects to their brand purpose and the value of community involvement to deeper cultural engagement and economic vitality.  


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