Who We Are

With over 100 projects worldwide, BMW Group’s cultural commitment has been an essential part of corporate communications, celebrating its 50th anniversary in 2021.

The BMW Group places the main focus of its cultural commitment on modern and contemporary art, jazz and classical music as well as architecture and design.


What We Do

The BMW Group commits to creative cultural initiatives around the world and creates new endeavors jointly with its global partners – such as Art Basel, Frieze, Artsy and Independent Collectors. 

With initiatives like the BMW Art Journey, BMW Open Work or the BMW Art Guide by Independent Collectors, the BMW Group contributes to culture and creativity worldwide, and provides a stage for young and emerging artists.

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